Your health coach, in your pocket

A coach in your corner, every single day.

Your wearable, your meals and your test results, finally making sense together. Samiio turns them into simple, daily coaching from a coach who knows you.

Coming soon to iPhone. No spam, just a note when it’s ready.

Your data, brought together

Numbers everywhere. Finally making sense.

A watch or ring counting everything, a food diary, blood tests sitting in an inbox. Most of it never gets looked at twice. Samiio pulls it all into one place, compares it with your own normal and tells you, in plain English, what it means for you today.

Your wearable

Sleep and sleep stages, resting heart rate, HRV, steps, active and resting energy, from Apple Health. Connect Oura directly, with Whoop coming soon.

Your meals

Snap a photo or describe it. Calories, protein, carbs, fat and 90 nutrients, worked out for you.

Your test results

Upload blood panels, hormone tests, gut microbiome, DNA or biological age reports as a photo or PDF.

What Samiio tells you

WEARABLE

Five hours’ sleep and your resting heart rate’s up. Go steady today and save the big session for tomorrow.

TEST RESULTS + MEALS

Your ferritin was low on your last bloods and there’s been no red meat or lentils this week. Worth adding some.

MEALS + WEARABLE

You’ve room for about 450 more calories today and you’re 30g short on protein. Chicken and veg tonight would be perfect.

Compared with your normal

Not someone else’s averages. Your sleep, heart and energy are measured against your own last seven days.

Explained like a friend would

No jargon or scary charts. Samiio says what it means and what to do next, in a warm, straight talking way.

Joined up, and remembered

Your Coach knows your results, your meals and your week, so every answer fits the whole picture.

Samiio is for wellness and education and isn’t a medical device. Always speak to a qualified professional about your test results.

What Samiio does

Everything that matters, in one place

Here’s a closer look at what Samiio does for you every day.

Your coach

A coach who actually knows you

Samiio isn’t a chatbot reading from a script. It knows your goals, your week, your meals, your sleep and even your test results, so its advice fits your life. Warm and down to earth, with a northern twinkle, and honest when you need it.

  • Chat any time, by text or voice
  • Share a photo of a menu, a food label or your plate and ask what to go for
  • Friendly check ins through the day, only if you want them
  • Remembers what matters: your goals, your wins and what you’ve told it
Nutrition

Snap it, say it or type it. Samiio does the rest.

Logging food shouldn’t feel like homework. Take a photo, describe your meal in a few words or just say it out loud. Samiio transcribes it and works out exactly what’s on your plate.

  • Every item identified and portioned, so you can check and tweak it
  • Calories, protein, carbs, fat and fibre against your own targets
  • 90 essential nutrients tracked, from vitamin D to omega 3
  • A meal quality score out of 10 and a simple tip for next time
  • Save favourites and log supplements in seconds
The Samiio Score

Your whole day in one number, out of 100

The Samiio Score brings everything together into one simple daily number, so you can see at a glance how you’re doing and what would move the needle. It builds as your day goes on, and Samiio always tells you the next best thing to do.

25

Body & recovery

Sleep against your target, resting heart rate and HRV

25

Nutrition

Calories on target, balanced macros and nutrients covered

20

Movement

Workouts, steps, active energy and moving on consecutive days

15

Mindset

Breathwork and meditation, plus how you’re feeling

15

Consistency

Your streak, and logging your meals every day

Tap any pillar in the app for a tip, and swipe back through past days.

Energy balance

Know exactly where you’ll land by bedtime

Most apps compare what you’ve eaten with a guess. Samiio compares it with what you’ll really have burned by the end of the day, using your watch or ring, including the resting burn still to come tonight.

  • A live balance that moves with every meal and every step
  • A target zone for your goal: a gentle deficit to lose fat, a small surplus to build muscle, or balance
  • It tells you how much room is left, not just whether you’re over
  • Your calorie and protein targets can update from your real burn, so they fit your body, not a formula
Recovery

Know when to push and when to rest

Every morning Samiio looks at last night’s sleep, your resting heart rate and HRV, compares them with your own normal and gives you a simple verdict: well recovered, about your normal, or take it easier today.

  • Time asleep, sleep stages, and when you fell asleep and woke up
  • Resting heart rate and HRV against your last seven nights
  • Steps, active energy, exercise, heart rate and blood oxygen in one place
  • Your coach factors it in, so today’s advice matches how you actually feel
Wellness library

Breathe, move and reset, whenever you need it

A growing library of guided sessions, many led by Samuel, with clean covers so you can find your favourites in seconds.

  • Breathwork to wake you up or calm you down
  • Meditation and manifestation to settle your mind
  • HIIT and TRX workouts that count towards your score
  • Quick vibe boosters for a two minute lift
  • Filter by type and time, with your most played recommended first
Your evening debrief

Every day ends with a proper debrief

Every evening, at a time you choose, Samiio sums up your day: what went well, where to focus tomorrow and which nutrients you’ve been missing, with easy foods to bring them in. It’s like a quick chat with your coach before bed.

  • A friendly notification with the headline of your day
  • What went well, and one thing to focus on tomorrow
  • Your least eaten nutrients, with foods that fit your diet
  • Weekly and monthly summaries to see how far you’ve come
Better together

A little friendly competition goes a long way.

Everything you do earns Samiio points: logging meals, moving, sleeping well, checking in. Climb the weekly leaderboard, keep your streak alive and join challenges with the rest of the Samiio community.

Weekly leaderboard

Total points since Monday, so everyone starts fresh each week.

Streaks

Show up day after day and watch your streak grow.

Perfect days

Hit a score of 100 and it counts towards the month’s table.

Most improved

It’s not just the fittest who win: beat your own last week.

Live challenges

Join step, breathwork and nutrition challenges and see where you rank.

Your choice

Leaderboards are opt in, so you only compete if you want to.

Samuel Hollins, smiling
Built on real coaching

Everything Samiio says comes from how Samuel coaches.

Samuel Hollins is a health coach who has worked with over 10,000 people. Samiio is built on Samuel’s approach: warm, down to earth and honest when it matters, with the know how to back it up. It’s like having Samuel check in on you every day.

“There’s so much conflicting health advice out there. I built Samiio to cut through the noise, so you can finally understand your own body and take your health into your own hands.”
Samuel Hollins, founder of Samiio
How it works

Up and running in five minutes

1

Tell Samiio about you

A few friendly questions about your goals, routine, sleep and what’s held you back before.

2

Connect your data

Link Apple Health for your watch or ring, and upload any recent test results.

3

Get coached every day

Log meals, check your score and chat whenever you need a hand. Samiio keeps you on track.

Ready for a coach who’s always got your back?

Join the waitlist and you’ll be among the first to try Samiio when it lands on the App Store.

Coming soon to iPhone. No spam, just a note when it’s ready.